Thirteen hands-on masterclasses that take you from "I've used ChatGPT a few times" to writing, designing, filming, building and automating with AI — and finishing with a portfolio and your first paid piece of AI work. Every lesson ends with something you made, not something you watched.
Masterclasses 1 and 2 are free in the app — try the teaching before you pay for it. 14-day refund either way.
Not a certificate. Not notes. Files, links and skills you can show someone.
Writing, image sets, a short video, a song, a narrated audio piece, a deck and a live site — all made by you, all shareable.
The tools you'll keep using after the course, set up the way a professional uses them — plus your own workspace to run them in.
The final masterclass is about pricing, pitching and delivering your first paid AI gig — the part most AI courses leave out.
This course is deliberately for one kind of person. Being honest about that saves you $79 and saves me a refund.
$79 covers your first three months. Then $20/month, cancel anytime. 14-day refund.
Every masterclass produces something real. The first two are free in the app so you can judge the teaching before you buy — no card, no trial countdown.
An honest map of what today's AI is actually good at, where it still fails, and which tools are worth your attention. You leave with a stack chosen for your work instead of whatever went viral this week.
You finish with: your own AI toolkit, set up and tested.Why the same model gives one person garbage and another person gold. Context, role, constraints, examples, iteration — and how to tell when the model is bluffing you.
You finish with: a reusable prompt library for the tasks you repeat every week.Long-form and short-form writing that doesn't read like a robot wrote it. Voice, structure, editing, fact-checking, and where you must keep your hands on the keyboard.
You finish with: a finished long-form piece written in your own voice.From prompt to usable image: composition, style consistency, character consistency, editing and upscaling — plus what you can and can't do commercially.
You finish with: a consistent image set for a real brand or project.Generated shots, editing, pacing and sound. How to plan a short video so the AI is a tool in your production, not a slot machine you keep pulling.
You finish with: a short finished video you'd be happy to post.Writing to a brief, controlling genre and mood, iterating on structure, and where music fits commercially — soundtracks, jingles, background beds for the video you just made.
You finish with: a finished track made to a brief.Studio-quality narration without a studio, cloning your own voice responsibly, and turning written material into audio people will actually listen to.
You finish with: a narrated audio piece in your own voice.Getting from a messy idea to a clear argument, then to slides that carry it. Structure first, design second — the order most people get backwards.
You finish with: a complete deck built from a blank page.Describing what you want and getting something that works. Scoping, building, fixing what breaks, and publishing it on the internet with your name on it.
You finish with: a live site or small app at a real URL.Chaining tools together so the repetitive part of your work stops needing you. Triggers, steps, checks — and knowing which tasks are worth automating at all.
You finish with: one real workflow of yours, automated and running.Turning one idea into a week of content across channels without sounding like a bot farm. Positioning, hooks, repurposing, and a schedule you can actually keep.
You finish with: a month of content planned and the first week produced.Product research, listings, photography, descriptions and ads — the whole storefront assembled with the skills from the previous masterclasses.
You finish with: a product listing complete enough to sell.Packaging what you can now do into something someone will pay for. Where the demand is, what to charge, how to pitch it, and how to deliver without over-promising.
You finish with: an offer, a price, and a pitch you've actually sent.Two full masterclasses, free in the app. If the teaching isn't for you, you'll know before you've spent anything.
This is the part no other AI course gives you. When a lesson says "now build it," you switch tabs and build it — no API keys, no credit card, no billing surprises.
Your private AI workspace with curated frontier open models and weekly usage credits included in your membership. Everything the course asks you to make, you can make here.
A course tool where three models answer your question, critique each other, and a judge picks the winner. You learn model routing, multi-agent debate and LLM-as-judge by using them, not by reading about them.
Bite-size lessons, streaks, XP, missions and spaced repetition: the mechanics that get you to masterclass 13 instead of masterclass 3. Twenty minutes on a phone counts as progress.
Some of it is. Here's the honest comparison, so you can decide rather than be sold.
| Free tutorials | This course | |
|---|---|---|
| Coverage | Whatever the algorithm served you, in whatever order | Thirteen masterclasses in a deliberate sequence, each building on the last |
| Currency | Half of it is about a tool version that no longer exists | Maintained, and your membership keeps you on the current version |
| Tool access | You pay for each tool separately, or hit the free tier's wall | An AI workspace with model credits is included in the price |
| Finishing it | Nothing makes you come back tomorrow | Streaks, missions and spaced repetition, built to be finished |
| Getting paid | Almost never covered | An entire masterclass on pricing, pitching and delivering paid work |
I don't teach what I've read. I teach what I've built.
I started in banking in Berlin in 1993 and quit at nineteen. I built companies in alternative energy and interior design in Italy and sold one to a global energy conglomerate in 2006. In California I helped incubate high-tech startups spinning out of NASA Ames research. In 2013 I founded JumpStarter and used its crowd-collaboration model to turn an open whitepaper into Hyperloop Transportation Technologies — 800+ contributors across 40 countries working for equity, with partners including Hitachi Rail, TÜV SÜD and Munich Re. Two Harvard Business School case studies later, I build with AI every day and teach what's actually working.
Not for you? Email mail@dirk.it within 14 days of purchase and you get your money back, to the original payment method. This isn't a launch gimmick — it's already written into the Terms, alongside your statutory rights.
Both courses together — AI in Practice and Startup Founder: Zero to Launch — are $179 instead of $208.
You won't find testimonials on this page, because this course is new and I'm not going to invent them. What I can offer instead is better than a wall of five-star quotes from strangers: two complete masterclasses free in the app, a 14-day refund, and a founding price that's lower than it will be once the reviews exist.
Judge the teaching, not the marketing. That's what the free masterclasses are for.
No. The course starts from zero and every tool used is either free or included in your membership. If you can use a browser, you can do this course.
The lessons are built for about twenty focused minutes a day, and the app is designed around that: short lessons, streaks and spaced review. Go faster if you want — the whole thing is unlocked from day one, nothing is drip-fed.
$79 today covers your first 3 months of everything: all 13 masterclasses in the app plus the AI workspace at chat.dirk.it with weekly model credits. After 3 months your membership continues at $20/month — cancel anytime, no email required.
No. The included workspace covers what the course asks you to build. If you later want a specific commercial tool for client work, you'll know exactly which one and why — but you can complete the entire course without another subscription.
Your membership ends and access to the app and workspace stops. Everything you made during the course is yours — the files, the site, the portfolio, the prompt library. Those don't live behind my paywall.
Parts of any AI course age fast, which is exactly why this is a membership rather than a one-time download. Lessons get updated as tools change, and the workspace models get updated too. The judgment you learn — how to brief, iterate and check a model — outlives every tool in it.
Masterclass 13 gives you the offer, the pricing and the pitch, and the earlier masterclasses give you the portfolio to back it up. What it can't do is send the pitch for you or guarantee a buyer. Anyone promising you that number is guessing.
Short daily lessons, streaks, XP, missions and spaced review — the mechanics that make a habit stick. Every unit ends with real output: something you made, not a quiz you passed.
This page and the course are in English, and the site is also available in German, Spanish, Portuguese and Italian — use the language bar at the top.
Yes. Checkout is in US dollars through Stripe and accepts Brazilian credit cards. A local reais checkout with Pix and boleto is not live yet.
Email mail@dirk.it within 14 days and you're refunded. No form, no exit interview.
$79 covers your first three months. Then $20/month, cancel anytime. 14-day refund.